Interactive Voice Recognition (IVR) technology will be used by EKOS for Election ’08 as well. These short IVR polls will telephone the general public throughout the campaign and ask respondents to express opinions on hot button issues as well as indicate vote intention. Extensive research has been conducted by EKOS to ensure that this method produces comparable results to both traditional telephone survey methods and the hybrid PROBIT© method. IVR polling has been used extensively in the United States with excellent results.


