NO DESIRE TO GO BACK TO SQUARE ONE
This survey was conducted using EKOS’ unique, hybrid online/telephone research panel, Probit. Our panel offers exhaustive coverage of the Canadian population (i.e., Internet, phone, cell phone), random recruitment (in other words, participants are recruited randomly, they do not opt themselves into our panel), and equal probability sampling. All respondents to our panel are recruited by telephone using random digit dialling and are confirmed by live interviewers. Unlike opt-in online panels, Probit supports margin of error estimates. We believe this to be the only probability-based online panel in Canada.
This study was conducted exclusively online and the results can be considered generalizable to the NCR’s online population. The field dates for this survey are February 22-27, 2019. In total, a random sample of 801 NCR residents aged 18 and over responded to the survey. The margin of error associated with the total sample is +/- 3.5 percentage points, 19 times out of 20.
All the data have been statistically weighted by age and gender to ensure the sample’s composition reflects that of the actual population of the NCR according to Census data.
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