Probit is randomly recruited from the general population and supports a full coverage method, meaning it is a hybrid internet-telephone sample. By accounting for households that do not use the internet with the telephone portion of Probit, EKOS makes sure no element of the Canadian population is missed. The only way to be included in Probit is through random selection.
Unlike opt-in Internet only research panels, EKOS’ products support confidence intervals and error testing.
For more information please visit us at Probit.ca