Probit is EKOS’s unique, hybrid online/telephone research panel. Our panel offers exhaustive coverage of the Canadian population (i.e., Internet, phone, cell phone), random recruitment (in other words, participants are recruited randomly, they do not opt themselves into our panel), and equal probability sampling. All respondents to our panel are recruited by telephone using random digit dialling and are confirmed by live interviewers. The only way to be included in Probit is through random selection.
Unlike opt-in online panels, EKOS’ products support confidence intervals and error testing.
For more information please visit us at Probit.ca